ICICI Prudential Life insurance Company

ICICI Prudential is a joint venture between ICICI bank and Prudential Corporation Holdings. It is one of the companies that is held in high regard among the Indian Life Insurance segment, with a AUM of  `2,442.79 billion as of Sept 2022. 

ICICI prudential operates on the core philosophy of customer centricity. They offer various products in the life  insurance segment such as term insurance, ULIPs, Savings Plan, Child Plans, and Retirement schemes, adding value to the investments of the customer. ICICI Prudential stands apart from the array of life insurers in the market with their cost effective products, transparency, superior customer service, and a hassle-free claim settling experience. 

In FY 2015, ICICI Prudential became the first company to attain the AUM of 1 trillion and became the first company to be listed on the National Stock Exchange (NSE) and BSE.

Vision and Mission

Vision and mission


ICICI Prudential aspires to build an institution that serves the protection of customer's finances and provides them at the time of need, with long term endurance.

Vision and mission


Known for its customer-centric approach, ICICI Prudential drafts plans keeping customers at the forefront and also operate with values such as integrity, transparency, and passion towards the business.


  • Gold Award at 2022 Spotlight Awards
  • Silver category award at The Campaign India PR Award 2022
  • 30 Top Corporate Communication Teams – 2022’ instituted by Reputation Today
  • Gold in the BFSI Category at ET BrandEquity Kaleido Awards 2022
  • ‘Best Contact Centre At The Customer Fest Leadership Awards 2022
  • Best Innovation and Diversification at 3rd Emerging Asia Awards 2021 
  • Best Risk Management Strategy (Life) at the 3rd Emerging Asia Awards 2021
  • Tech Innovator Company of the year at India Insurance Summit and Awards 2022

Life Insurance Policies

ICICI Prudential Term Insurance Plans

ICICI Prudential offers affordable term insurance plans that could be bought by everyone. Since life expectancy is something beyond our control, it is important to make sure that our loved ones do not suffer should anything happen to us. It is where Term insurance comes into play, as it compensates the policyholder’s family with the sum assured in the event the policyholder dies within the policy tenure. 

At ICICI prudential, there are two plans under Term Insurance,

  • ICICI Pru iProtect Smart

    Its a top selling plan from ICICI Prudential. It comes with life cover upto 1 crore with an option to pay premium monthly, quarterly, half-yearly or even yearly. This plan has provisions to cover the age till 99. It pays upon diagnosis of any of the 34 listed critical illnesses. iProtect Smart comes with 4 payout options - Lump Sum, Income, Increasing, Lump Sum plus Income.

  • ICICI Pru iProtect Return of Premium

    Return of Premium provides security to you and your loved ones against any kind of uncertain happenings, safeguards your future while simultaneously ensuring you get a survival benefit. Customers can choose from 4 plans - ROP, Income Benefit, ROP with Life stage Cover, Early ROP with Life Stage Cover.

ICICI Prudential ULIP Plans

ULIPs inculcate the habit of regular savings. ICICI ULIP plans are one of the best ways to attain protection as well as wealth. ICICI Prudential has a variety of ULIP Plans which the customers can buy to secure their financial future. ICICI Pru Life has a claim settlement ratio of 97.8%.

ULIP Plans at ICICI PruLife,

  • ICICI Pru Signature

  • ICICI Pru Guaranteed Wealth Protector

  • icici pru1 wealth

  • ICICI Pru LifeTime Classic

  • ICICI SmartLife

ICICI Prudential Child Plans

As the name suggests, Child Plans essentially guards your child’s future with your investments. Every parent’s responsibility is to ensure that children have a bright future, and Child Plans enable them to do so conveniently. In ICICI’s child plans, you can pay premiums for a specific period (Monthly, Quarterly, Annual), you will receive a lump-sum amount called Maturity benefits. In the event of your unfortunate demise, your nominee will get the life-cover amount as well. 

ICICI Pru Life currently offers ICICI Pru Smart Kid which allows you to build a corpus with tax free market-linked returns. The Plan comes with options to choose from 16 diversified equity, balanced and debt funds. Premium Waiver Benefit, Tax Free Market Linked Returns are some of the benefits of this fund.

ICICI Prudential Retirement and pension Plans

Retirement Plans are the set of plans that are designed to meet your retirement goals. Since you are cut short of the regular stream of income that you receive during work, it is important to have a corpus that meets your living and medical expenses. This is where Retirement plans come in. To ensure you can enjoy your sunset years comfortably, ICICI Pru has come with a series of plans which will ensure you enjoy your golden years with financial independence. Aside from building a corpus for the future, these plans also have tax benefits under Section  80CCC AND 10(10A).

  • ICICI Pru Saral Pension Plan

  • ICICI Pru Guaranteed Pension Plan Flexi

  • ICICI Pru Guaranteed Pension Plan

  • ICICI Pru Signature

  • ICICI Guaranteed Pension Plan