Bajaj Allianz Life Insurance Company

Bajaj Allianz Life Insurance Company is a joint venture between Bajaj Finserv Limited and Allianz SE, one of the world’s leading insurers and asset managers. They began operations in Aug 2001 in Pune. 

With a goal of offering ultimate protection to their customers, they offer a range of value-added and innovative products that are simple to understand. Their plans range from simple term insurance policies to wealth creation and retirement solutions. 

They have made their policies widely available by building an extensive distribution network. At present, they have over 509 branches, 14000 employees and 1, 13,500 agents along with several partnerships with banks and various other institutions and corporate agents. 

They have served over 2.87 Crore individuals and have over Rs. 88774 crores under AUM with a AAA rating. Their astonishing 99.02% claim settlement ratio indicates that they are trustworthy when it comes to claim settlement. They have disrupted the insurance industry in a big way with their innovative range of solutions and services ( SmartAssist, QR-enabled branch services) and several other milestones.

Vision and Mission

Vision and mission


Bajaj Allianz aspires to become the first choice of the customers when it comes to choosing the life insurance

Vision and mission


They strive to understand the needs of the customer and transform them into affordable products which deliver complete value for money.


  • iAAA rating from ICRA limited for seven consecutive years
  • Highest Growth Award’ in the Life Insurance category by ASSOCHAM
  • Top Riser Brand in the Kantar BrandZ India 2022 Report
  • Best Risk Management Initiative – Life Insurance” at the InsureNext Awards & Summit 2022
  • Achromic Point Anti – Fraud Award at Anti – Fraud Conclave & Awards 2022
  • Best Digital Customer Experience Initiative [Insurance] at ET Excellence Awards 2021

Life Insurance Plans at Bajaj Allianz

Bajaj Allianz Term Insurance Plans

A Term Insurance Plan offers financial compensation to your family in the event you are not around. Just like how term insurance plans are essential, it is important to select the most appropriate plan. At Bajaj Allianz, you can find a range of term insurance plan options which comes along with comprehensive benefits. Term Insurance Plans are,

  • Bajaj Allianz Life Smart Protect Goal

    It provides an all-encompassing life cover. It comes with an option to get the premium at the time of maturity also providing financial cover in the event of diagnosis of any critical illness. The minimum sum insured in this policy is Rs. 50 Lakhs and the maximum sum insured is as per board. It comes with Return of Premium feature which is you will get the total premiums paid at the time of maturity if no claim is made. The Minimum entry age of this plan is 18 years and the maximum is 65 years.

  • Bajaj Allianz e-touch term

    It is a shield for your life to cover death, disability, and terminal benefits. The minimum sum insured in this plan is Rs. 50 Lakhs. It comes with a premium holiday option which allows you to skip your premiums for 1,2, or 3 years during the premium payment. There are three variants of this plan available - Life Shield, Life shield Plus, and Life Shield ROP.

  • Bajaj Allianz iSecure

    Bajaj Allianz iSecure provides the necessary financial cover required for your family. If offers a life cover at a low premium with an option to receive death benefits in instalments. You can opt to pay a premium on a regular basis or for a period of 5, 10, 15, 20 or 25 years. For a higher sum assured, this plan offers rebates in premium. The minimum sum assured is 25 lakhs and the maximum sum assured is Rs. 25 Lakhs.

Bajaj Allianz ULIP plans

ULIP is a kind of insurance plan where a part of the premium goes into the life cover, and a part goes  into select market linked plan funds. ULIPs come in with a lock-in period of 5 years thereby inculcating a penchant towards savings. 

  • Bajaj Life Goal Assure

    This Plan places your aspirations and dreams at the forefront. With eight funds and four investment strategies, it offers you an array of options. This plan comes with loyalty additions payable from the sixth year and fund booster payable on maturity. There is no minimum age to start this plan and the maximum age for this entry is 60 years. The Policy term is 5 / 10 / 15 / 20 years. Fund booster available after 10 years, the fund booster will be added to the premium fund value.

  • Smart Wealth Goal

    Smart Wealth Goal is a smart ULIP plan loaded with features like return of mortality charge, fund boosters, and return of allocation charges. It comes with an option to increase premium paying terms. In this plan, your fund is invested in the chosen portfolio strategy across the various applicable Funds. The minimum policy term is 10 years and the maximum policy term is 60 years. The plan offers three variants – Wealth, Child Wealth, and Joint Life Wealth.

  • Future Gain

    It is a type of plan where the maximum allocation of your premium goes towards investment. It offers two investment strategies – where you can choose from 10 funds and wheels of portfolio. You can withdraw a part after the fifth year, subject to terms and conditions. Death benefits are available monthly/quarterly/half yearly or yearly.

  • Fortune Gain

    If you are looking to invest a lump-sum amount, this is the plan for you. It comes with a low allocation charge, where 99.5% premium goes into investment and offers a life cover. The policy allows you to choose from seven funds depending on your goals. The minimum lump sum investment you can make is Rs. 50000 and there is no maximum limit.

Savings Plan

Bajaj Allianz tax savings investment plans provide you returns over the long term that can help you to meet your lifetime goals. It is the type of a plan where a part of investment goes into a premium and other part into wealth creation. While an Insurance plan can provide your family financial compensation, in the event something happens to you. The Investment goes into government bonds, fixed deposits etc, which will grow your investment. Some of the Savings plans are available.

  • Assured Wealth Goal

    Second Income

  • Assured Wealth Goal

    Extra Income

  • Assured Wealth Goal

    Lifelong Income

  • Guaranteed Income Goal

Retirement Plans

Everyone wants to be financially independent after their retirement. Since, there is no steady supply of  monthly salary, you ought to make some arrangements so that your standard of living does not take a hit post retirement. For that, building a retirement corpus is a must. Bajaj Allianz offers a range of exciting retirement plans that will help you realise your retirement dream.

  • Guaranteed Pension Goal

  • Longlife goal

  • Retire Rich

Child Insurance Plans

Providing the child a bright future is an important aspect of parenting. Child Plan is an apt tool which combines protection and wealth creation. A Child plan provides payouts at various milestones of your child’s life and ensures you never run short of cash during crucial stages of your child’s life. 

Bajaj Allianz has a bouquet of plans to ensure that your child has a good corpus and have it disbursed in a planned manner. Bajaj Allianz Life currently has Young Assure and lifelong assurance for children as they move ahead in the life’s journey.