Introduction to Mahindra Finance

With a legacy rooted in the esteemed Mahindra Group, Mahindra Finance has established itself as a trusted name in the financial services sector. They are committed to serve the needs of underserved segments of people from both rural and semi-urban areas. Mahindra Finance’s Asset Under Management has exceed Rs. 82000+  Crores and they have a wide presence all over India with 1386 officies serving a huge customer base of 9 million.

Their extensive range of products include Vehicle Loans, SME Finance, Personal Loan, Insurance Broking, Housing Finance, and Mutual Fund Schemes.


Mahindra Finance, a subsidiary of the prestigious Mahindra Group, was founded in 1991. They were registered as deposit-taking NBFC since 1998. Since its inception, the institution has been committed to serving the diverse financial needs of individuals and businesses. With a strong foundation and a customer-centric approach, Mahindra Finance has consistently upheld ethical practices and a dedication to fostering financial inclusion.

Vision and Mission:

Mahindra Finance’s vision and mission reflect its commitment to redefining financial services that truly transform the lives of customers.

Vision: To be the most admired financial solutions provider, offering a broad range of products and services that enhance the financial well-being of our customers.

Mission: To deliver innovative and customer-centric financial solutions, leveraging technology, while maintaining the highest standards of ethics and integrity. To be the most preferred partner for financial solutions in the emerging India/

Key milestones

  • 1991  – Originally launched as  Maxi Motors Financial Services Limited
  • 1992 – Renamed as Mahindra & Mahindra Financial Services Limited
  • 1996 – Begun financing M&M dealers for purchase of tractors
  • 2005 – Mahindra Insurance become their wholly-owned subsidiary
  • 2006 – Issued their IPO, collobarated  with Maruti Udayog Limited
  • 2008  -Entered home loan business through Mahindra Rural Housing Finance Limited
  • 2011 – Total Asset crosses 100 billion benchmark, Introduced SME financing
  • 2012 – Customer Base crosses 2 million with AUM crossing 20000+ crore
  • 2014 – Received AAA rating, received Most Admired Company of the year in Financial Service Sector
  • 2020 – Joint Venture with Manulife Investment Management (Singapore) for Mutual Fund business

Awards and Recognitions

  • Recognized as one of best BFSI brands by Economic Times – 2022
  • Ranked  2nd in Financial Service Category by Ambitionbox Best Place to work in India 2022
  • Ranked 25th in India’s Best Companies to work by The Economic Times & Great Place to Work in 2020
  • Ranked 6th in the list of Best Large Workplaces in Asia by Great Place to Work  Institute in 2020
  • Recognized as the 8th Great Place to Work by Economic Times in 2019
  • Received Marketing Award for the Best Customer Engagement Activity by ABP News-2019
  •  ET Best BFSI Brands 2018 Award
  •  Indian Development Foundation (IDF) CSR Award 2018
  • Appraised and rated People CMM ® Maturity Level 5
  • CRISIL Ratings “CRISIL AAA/Stable

Products and Services

Mahindra Finance offers a suit of financial products and services, which meets the growing demands of the diverse Indian populaion              

Vehicle and Equipment Financing

Mahindra Finance specializes in providing loans for the purchase of a wide range of vehicles and equipment, including automobiles, tractors, commercial vehicles, and construction equipment.

Personal Loans

The institution offers personal loans to individuals, enabling them to meet their personal and financial needs, such as education expenses, medical bills, and more.

Business Loans

Mahindra Finance provides business loans to support the capital requirements of small and medium-sized enterprises (SMEs), helping them grow and thrive.

Fixed Deposits

Customers can invest in Mahindra Finance’s fixed deposit schemes, offering competitive interest rates and various tenures to meet their financial goals. They offer interest rates upto 8.05%. Senior Citizens will receive Up to 0.25% Additional Interest rate

Insurance Solutions

The institution offers insurance products (life and all major general insurance policies), to safeguard individuals and their assets.

Home Loans

Mahindra Finance provides home loans to make homeownership a reality for individuals and families, with competitive interest rates and flexible repayment options. 75% of the construction cost

Corporate Social Responsibility (CSR) Activities

Mahindra Finance is deeply committed to corporate social responsibility. Their main focus was to improve marginalized communities and transform rural lifestyles.

Educational Initiatives: Mahindra Finance supports educational programs, scholarships for children, promotes financial literacy, include employment oriented vocational skills among youth through their programmes, Nanhi Kale, Mahindra Pride

Community Activities: Mahindra Finance strongly believes in community activities as it promotes fraternity. They engage in various development projects, addressing local needs and creating a positive impact on communities.Road safety awareness for drivers, E-auto/rickshaw driving training for women

Healthcare Initiatives: The institution actively contributes to healthcare projects, particularly activities focussed on preventive health care, sanitation,and making available safe drinking water. They periodically conduct health check up camps, blood donation camps, and donate ambulances for the rural hospitals

Environment: Mahindra group realize the importance of preserving environment and so they have taken so many projects focussed on protection of flora and fauna, animal welfare, agro forestry, tree plantation, conservation of natural resources. Under their Mahindra Hariyali programme, they have planted more  than 10 Lakh+ Saplings.


In summary, Mahindra Finance’s diverse product and service portfolio, combined with its commitment to CSR activities, reflects their deep commitment to financial empower India and her people. They are moving there steadily through creating sustainable financial models and solutions.

Customer Care:

Toll-Free: 1800 233 1234

(Note: The content provided is a creative representation and may not include all the specific details of Mahindra Finance’s current status. For the most accurate and up-to-date information, please refer to the official Mahindra Finance website.)