Introduction to Bajaj Finserv

Bajaj Finserv is a leading promoter of financial services in India. They serve over 100 million customers with their diversed portfolio that help people meet their financial needs. Their range of financial services includes savings account, consumer loan, commercial loan, mortages, securities etc. With a rich legacy and a strong presence, Bajaj Finserv has become a trusted name in the financial sector. They are continuously focused on innovation through smart use of technology and data analytics to provide perfect solutions to customers. They are headquartered at Pune, and have pan-India presence with 3400+ branches. Their customer base is well over 6+ crore.


Bajaj Finserv is a subsidiary of the renowned Bajaj Group, a conglomerate with a legacy spanning over 90 years. Bajaj Finserv was founded with a vision to cater to the multifaceted financial needs of individuals and businesses. Since its inception, the institution has garnered a reputation for its customer-centric approach, ethical practices, and a commitment to financial inclusion. Bajaj Finserv  holds a 52% stake in Bajaj Finance, and 74% stake in Bajaj Allianz General Insurance.

Bajaj Group Companies include

  • Bajaj Finance Limited
  • Bajaj Allianz Life Insurance
  • Bajaj Allianz General Insurance
  • Bajaj Finserv Direct Limited
  • Bajaj Finserv health limited
  • Bajaj Finserv Ventures Limited
  • Bajaj Finserv Asset management
  • Bajaj Finserv Mutual Fund Trustee
  • Bajaj Housing Finance
  • Bajaj Financial Securities

Key milestones

  • Inception (2007): Bajaj Finserv was established in 2007 as the financial arm of the Bajaj Group, one of India’s leading conglomerates.
  • Diverse Financial Offerings: Over the years, Bajaj Finserv has expanded its portfolio to include a wide range of financial products and services, including consumer finance, insurance, wealth management, and more.
  • Strategic Alliances and Partnerships: Bajaj Finserv has forged strategic alliances with various financial institutions, both domestic and international, to enhance its product offerings and reach a wider customer base.
  • Acquisition of Allianz SE Stake (2016): In 2016, Bajaj Finserv acquired a significant stake in Bajaj Allianz General Insurance Company Limited and Bajaj Allianz Life Insurance Company Limited, strengthening its presence in the insurance sector.
  • Launch of Wallets and Payment Solutions: The company introduced digital wallets and innovative payment solutions, catering to the evolving needs of tech-savvy consumers in the digital era.
  • Pan-India Presence: Bajaj Finserv has established a strong presence across India, with a network of branches and customer touchpoints in various cities and towns, ensuring accessibility to a diverse customer base.

Vision and Mission

Bajaj Finserv’s vision and mission epitomize its dedication to redefining financial services, making them more accessible, transparent, and beneficial for all.

Vision: To be the most admired and trusted financial solutions provider, driving financial well-being for individuals and businesses.

Mission: To offer innovative and customer-centric financial solutions that cater to the evolving needs of our customers while maintaining the highest standards of integrity and ethics.

Products and Services

Bajaj Finserv has collated different verticals of finanace such as lending, investments, and insurance under one roof as a one-stop platform for all things related to finance


Bajaj Finserv provides a range of loans, including personal loans, home loans, business loans, and more, enabling individuals and businesses to access funds for various purposes.


The institution offers a wide variety of insurance solutions, including life insurance, health insurance, motor insurance, and home insurance, safeguarding individuals and their assets through their Bajaj Allianz Life Insurance and General Insurance

Investment and Wealth Management

Bajaj Finserv provides investment and wealth management services, including fixed deposits, mutual funds, and other investment options to help customers achieve their financial goals.


Customers can access Bajaj Finserv’s co-branded credit cards that can cover for shopping, travel, healthcare expenses, and more with their credit cards. EMI network card and health EMI Network  card

Digital Financial Services

Bajaj Finserv has embraced digital technology to offer services like mobile wallets, digital EMI cards, and more, making financial transactions convenient and secure.

Corporate Social Responsibility (CSR) Activities

Bajaj Finserv is deeply committed to corporate social responsibility, with a focus on initiatives related to education, healthcare, and community development. Some key CSR activities include:

Bajaj Finserv’s CSR activities align with its vision of social responsibility, extending support to the most vulnerable sections of society and creating a positive impact.

Educational Initiatives: Bajaj Finserv supports educational programs and scholarships for underprivileged students, striving to increase access to quality education.

Healthcare Initiatives: The institution contributes to healthcare projects, particularly in underserved regions, aiming to enhance healthcare facilities and services.

Community Development: Bajaj Finserv engages in various community development projects, addressing local needs and creating a positive impact on communities.

Environmental Sustainability: The institution promotes environmentally responsible practices, reducing its carbon footprint and contributing to a sustainable future


In summary, Bajaj Finserv’s diverse product and service portfolio, combined with its commitment to CSR activities, reflects its dedication to providing financial solutions that empower individuals, businesses, and entrepreneurs across India.

Customer Care:

Toll Free: 086980 10101

(Note: The content provided is a creative representation and may not include all the specific details of Bajaj Finserv’s current status. For the most accurate and up-to-date information, please refer to the official Bajaj Finserv website.)